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Wolseley

Defunct

The Wolseley Motor Company was a British automobile manufacturer founded in 1901. After 1935 it was incorporated into larger companies but the Wolseley name remained as an upmarket marque until 1975.

History

The origins of the company as an automobile brand was in about 1895-96 when 30 year old Herbert Austin, then employed as a works manager at the Wolseley Sheep Shearing Company, became interested in engines and automobiles. During the winter of 1895-96 he made his own version of a design by Léon Bollée that he had seen in Paris. Later he found that another British group had bought the rights so Austin had to come up with a design of his own. In 1897, the second Wolseley car, the Wolseley Autocar No. 1 was revealed. It was a three wheeled design (one front, two rear) featuring independent rear suspension, mid engine and back to back seating for two adults. It was not successful and although advertised for sale, none were sold. The third Wolseley car, the four wheeled Wolseley "Voiturette" followed in 1899. A further four wheeled car was made in 1900, this time with a steering wheel instead of a tiller. The first Wolseley cars sold to the public were based on the "Voiturette", but production did not get under way until 1901, by which time the company had changed hands. In that year the automobile division was spun off (with financing from Vickers) as an independent concern in Adderley Park, Birmingham. Austin managed the new Wolseley company for a short time before resigning to form his own concern, the Austin Motor Company, in 1905.

Wolseley purchased the Siddeley Autocar Company, with founder John Davenport Siddeley in charge. Siddeley (later Baron Kenilworth) took control of the merged concern, renaming the marque Wolseley-Siddeley until his resignation in 1910. He went on to manage the Deasy Motor Company, which became Siddeley-Deasy. This later merged with Armstrong-Whitworth to become Armstrong Siddeley. In 1912 they were commissioned by the Russian Count Peter P Schilovski, a lawyer and member of the Russian royal family, to build the Schilovski Gyrocar.

Wolseley Motor Company

The company officially became the Wolseley Motor Company in 1914. It also began operations in Montreal and Toronto, Canada as Wolseley Motors Limited. This became British and American Motors after World War I.

In 1918, Wolseley began a joint venture in Tokyo, Japan with Ishikawajiama Ship Building and Engineering. The first Japanese-built Wolseley car rolled off the line in 1922. After World War II, the Japan venture reorganized, renaming itself Isuzu Motors in 1949. Today, Isuzu is part of General Motors.

Wolseley grew quickly selling upmarket cars, and even opened a lavish showroom, Wolseley House, in Piccadilly (next door to the the Ritz Hotel, now housing a restaurant called The Wolseley). Finances were strained, however, and the company faced receivership in October, 1926.

File:Drews Lane Ward End Birmingham factory front.jpg

Nuffield

Wolseley was purchased by William Morris, 1st Viscount Nuffield for £730,000 in 1926. Other bidders included General Motors and the Austin Motor Company. Morris renamed the company Wolseley Motors (1927) Ltd and consolidated its production at the sprawling Ward End Works in Birmingham.

In 1935, Wolseley became a subsidiary of Morris' own Morris Motor Company and the Wolseley models soon became based on Morris designs. It became part of the Nuffield Organisation along with Morris and Riley/Autovia in 1938.

After the war, Morris and Wolseley production was consolidated at Cowley, and badge engineering took hold. The first post-war Wolseleys, the similar 4/50 and 6/80 models, were based on the Morris Oxford MO. Later, Wolseleys shared with MG and Riley common bodies and chassis, namely the 4/44 and 6/90, which were closely related to the MG Magnette ZA/ZB and the Riley Pathfinder respectively.

Other badge engineering exploits followed at BMC. In 1957 the Wolseley 1500 was based on the planned successor to the Morris Minor. The next year, the Wolseley 15/60 debuted the new mid-sized BMC saloon design penned by Pinin Farina. It was followed by similar vehicles from five marques within the year.

The tiny Wolseley Hornet was based on the Mini but the booted body style was shared with Riley as the Elf. Finally, a version of the Austin 1800 was launched in 1967 as the Wolseley 18/85. The Riley marque, long overlapping with Wolseley, was retired in 1969. Wolseley continued in diminished form with the Wolseley Six of 1972, a variant of the six-cylinder Austin 1800, the Austin 2200. It was finally killed off just three years later in favour of the short-lived Wolseley 18-22 series saloon, which was based on the Leyland Princess (also known as the 18-22 series) and never even given a clear name, being badged just "Wolseley", and sold only for seven months until that range was renamed as the Princess.

Today, the Wolseley marque is owned by Nanjing Automobile Group bought as part of the assets of the MG Rover Group. Note that the Wolseley Sheep Shearing Company continued trading, and continues today as Wolseley plc.

List of Wolseley vehicles

List of 1920s and 1930s Wolseley vehicles

List of post-war Wolseley vehicles

Wolseley long used a two-number system of model names. Until 1948, the numbers reflected the vehicle's engine size in units of taxable horsepower as defined by the Royal Automobile Club. Thus, the 14/60 was rated at 14 hp (RAC) for tax purposes but actually produced 60 hp (45 kW). Later, the first number equaled the number of cylinders. After 1956, this number was changed to reflect the engine's displacement for four-cylinder cars. Therefore, the seminal 15/60 was a 1.5 l engine capable of producing 60 hp (45 kW). Eventually, the entire naming system was abandoned.

  • Also produced (dates to be confirmed):

See also

Automobiles made by BMC, BL and Rover Group companies
Austin | Austin-Healey | British Leyland | Jaguar | MG | Morris | Riley | Rover | MG Rover | Triumph | Vanden Plas | Wolseley
Austin models: A40 | Cambridge | Westminster | A35 | A30 | Mini | 1100/1300 | Mini Moke | 1800 | 3-Litre | Maxi | Allegro | Mini Metro | Maestro | Montego
Austin-Healey models: 100 | 3000 | Sprite
British Leyland models: Princess | P76 (Australia only)
Jaguar models: XJ6 | XJ12 | XJS
Morris models: Minor | Oxford | Cowley | Mini | 1100/1300 | 1800 | Marina/Ital
MG models: MGA | Magnette | Midget | Montego | MGB | MGC | 1100/1300 | MG RV8 | MG F/TF | MG ZT | MG ZR | MG ZS | MG SV
Riley models: Pathfinder | 2.6 | 1.5 | 4/68 | Elf | Kestrel
Rover models: P3 | P4 | P5 | P6 | SD1 | 25 | 75 (post-P4) | 45 | 400 | 200 | 100 (post-P4) | 800 | 600 | CityRover | Estoura | Streetwise
Triumph models: Herald | Spitfire | Vitesse | GT6 | Stag | TR7 | Toledo | 1300 |1500 | 2000 | 2.5 & 2500 | Dolomite | Acclaim
Vanden Plas models: Princess | 3-Litre | 1100/1300
Wolseley models: 4/44 | 6/90 | 15/50 | 1500 | 16/60 | 6/99 | 6/110 | Hornet | 1100/1300 | 18/85
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Organisation
BMW
MG Morris Garages (MG) BMW MGR Nanjing
Morris Morris Morris
Wolseley Wolseley
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Rover Rover Rover Rover BMW/MGR Ford
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Alvis Alvis BAE Systems
Standard Standard Standard Triumph Leyland BMW/Triumph
Triumph Dawson Triumph

External links

Reference

Lambert, Z.E. and Wyatt, R.J, (1968). Lord Austin - The Man. Altrincham: Sidgwick and Jackson.

Nixon, St John C, (1949). Wolseley - A Saga of the Motor Industry. London: G T Foulis & Co Ltd.

Bird, Anthony, (undated but probably 1966) The Horizontal Engined Wolseleys, 1900-1905. London: Profile Publications Ltd.

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