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Great Wall Motor Company Limited (GWM, in Chinese: 长城汽车 (simplified), 長城汽車 (traditional); pinyin: Chángchéng Qìchē) is a Chinese automobile manufacturer formed in 1976. It is the largest privately owned automotive manufacturer in China and the first privately owned car manufacturer from China to be listed in the Hong Kong stock market. It has obtained HKD 1.7 billion financial investment.

With 10 plus years of rapid growth, GWM has accumulated enormous economic capacity, becoming the number one taxpayer consecutively for three years in the City of Baoding. As of 2010, it is China's largest SUV maker[1] and it is among “the Top 500 Enterprises of China in 2004", making it one of the best brands in national automobile range.

GWM took its first step to become a truly global company by exporting SUVs to the competitive European market in September 2006. GWM already sells cars in about 60 (mostly developing) countries and exports account for about a third of the company's sales.[1]

The company is named after the Great Wall of China.

History

Established in 1976,[2] Great Wall initially manufactured only trucks, not producing a sedan until 2008 due to lack of a state license.

IPO

Making an initial public offering on the Hong Kong stock exchange on December 15, 2003,[3] Great Wall was the first private Chinese auto manufacturer to become a public company.[4]

Export

Hailed as an example of a Chinese automaker which not only talked of exporting to foreign markets such as Europe and the US, Great Wall entered the European market in 2006, selling small vans.[5] That same year saw it exporting products to around 60 countries.[6]

Recent Events

Over 70% of 2010 sales will be light trucks and pick-ups.

Production bases

Great Wall's main manufacturing location is in Baoding, Hebei province.

Bulgaria

Together with a Bulgarian company, Litex, Great Wall is building a production base in the city of Lovech, Bulgaria that, when it becomes operational in 2011, will have a production capacity of 50,000 vehicles per year.[7]

Knock-down factories

There are at least six overseas knock-down factories that produce Great Wall models from complete knock down kits: in Russia,[8] Indonesia,[8] Iran,[8] Nigeria,[8] Ukraine and Vietnam.[8] These factories are not necessarily affiliated with or owned by Great Wall. Both the Iranian motor company Diar[9] and the Indonesian WICM, an Indomobil Group subsidiary, assemble Great Wall vehicles from complete knock down kits.

Technical center

On 2010 the company began construction of a technical center in Baoding, Hebei province.[10] Part of an R&D investment effort,[11] the center will see completion in 2012.[10]

Sales outside China

Great Wall exports to Africa, Australia,[12] Europe,[13][14] Melanesia, the Middle East, Russia, South America,[15][16] South Asia,[17] and the South Pacific.

By 2006 Great Wall was exporting vehicles to around 60 countries.[6] These exports may be in the form of complete knock down kits.

While Great Wall may tout its export prowess, nearly 70 percent of sales in 2009 came from central and western China.[18]

The company offers an after-sales service training course for employees of overseas distributors.[19] Traveling to China to learn proper service methods, the trainees leave with a better sense of how to maintain Great Wall products, both retired and current.[19]

It is important to note that cars sold in the European Union, the Hover and Deer, are marketed as commercial vehicles, exempting them from EU safety standards.[20]

Electric vehicles

The company plans to sell electric vehicles domestically, beginning in 2011.[1]

Copying claims

Many Great Wall models bear resemblance to other automakers’ offerings. For example, the Great Wall Coolbear looks like a Scion xB,[21][22] the Great Wall Florid, a Scion xA,[23] and a great similarity between the Great Wall Sing and the Nissan Paladin prompted this Japanese carmaker to consider legal action in 2003.[24]

Banned model

In 2008 an Italian court banned sales of the Great Wall Peri in the European Union because the car too closely resembles a Fiat Panda.[25][26][27] Great Wall continued selling the car outside the EU, however.[26]

Models

A wide model range can be had from Great Wall, from light trucks to urban runabouts.

SUV

Pick-up

City car

MPV

Sedan

Discontinued Models

  • Great Wall Safe (Changcheng Saifo/Saifu)
  • Great Wall Sailor
  • Great Wall Sing
  • Great Wall SoCool
  • Great Wall Pegasus
  • Great Wall Proteus

Concept Models

  • Great Wall Hover H7 Concept
  • Great Wall CHC011 Concept

See also


image (between 170-190 pixels)
GREAT WALL

Current

Haval H3 · Haval H5 · Haval M1 · Haval M2 · Hover · Deer · Wingle · Wingle 5 · Coolbear · Florid · Peri · Voleex C10 · Voleex C30 · Cowry

Historic

Safe · Sailor · Sing · SoCool · Pegasus · Proteus

Concept

Hover H7 Concept · CHC011 Concept


Fiat Panda


Corporate website independent

References

  1. 1.0 1.1 Great Wall Motor in green car push in 2011 reuters.com, TThu Sep 16, 2010 3:32am EDT
  2. Milestone Great Wall Official Site
  3. China Stock Market Handbook, pg. 195 Google Book Search
  4. Shaking the Globe: Courageous Decision-Making in a Changing World By Blythe J. McGarvie, Robert Kraft, Pg. 140 Google Book Search
  5. Two Billion Cars: Driving Toward Sustainability By Daniel Sperling, Deborah Gordon, Pg. 213 Google Book Search
  6. 6.0 6.1 Great Wall ships SUVs to Europe - Financial Times
  7. Great Wall Motor and Litex Motor signs $6M deal to build Bulgaria plant inautonews.com, October 20, 2009
  8. 8.0 8.1 8.2 8.3 8.4 "Great Wall Plans More KD Assembly Plants Overseas". ChinaAutoWeb.com. http://chinaautoweb.com/2010/08/great-wall-plans-more-kd-assembly-plants-overseas/. 
  9. History Diar Official Site
  10. 10.0 10.1 http://www.gwm.com.cn/en/newsDetail_1256111095687_1288425000750.html
  11. China Great Wall Motor to invest $751 mln in R&D in 5 yrs reuter.com, Wed Oct 27, 2010 4:59am EDT
  12. Great Wall Motors Launches First Chinese-Made Cars Into Australian Market themotorreport.com.au, June 24th, 2009
  13. "Great Wall Exports Haval H5 to Italy". ChinaAutoWeb.com. http://chinaautoweb.com/2010/06/great-wall-exports-haval-h5-to-italy/. 
  14. Great Wall Motor looks towards EU for exports automotive-business-review.com, 22-April-2008
  15. The new motor city money.cnn.com, Last updated: October 28, 2008: 10:03 AM ET
  16. Chile Autos Report 2008 companiesandmarkets.com
  17. Great Wall Motor's vehicles hit Cambodian market globaltimes.cn, 08:58 January 18, 2010
  18. Chinese Stimulus Winners at Great Wall Best Shanghai (Update1) bloomberg.com, September 29, 2009 23:47 EDT
  19. 19.0 19.1 Great Wall Motor Overseas Distributors Training Great Wall Official Site, 2010-9-24
  20. More Chinese cars dodge tests automotive-business-review.com, 19-December-2005
  21. Spy Shots: Great Wall Coolbear chillin' out autoblog.com, Jan 9th 2009
  22. Top Six Chinese Car Clones monsterauto.ca, October 25, 2009
  23. Do you prefer the 1st gen Scion xA and xB? Great Wall's got you covered autoblog.com, Apr 18th 2007
  24. Nissan alleges Chinese IP theft James Kynge, Financial Times. London (UK): November 28, 2003.
  25. Great Wall says little affected by Fiat dispute reuters.com, Thu Jul 24, 2008 7:38pm EDT
  26. 26.0 26.1 Great Wall says Fiat claim dismissed in China reuters.com, Mon Jan 5, 2009 12:40pm EST
  27. Great Wall banned from importing GWPeri minicar autonews.com, July 18, 2008 - 9:12 am EST
  28. "Showroom - Great Wall Motors". Gwm.com.cn. http://www.gwm.com.cn/en/haval3.asp. Retrieved 2010-10-04. 
  29. "Showroom - Great Wall Motors". Gwm.com.cn. http://www.gwm.com.cn/en/havalh5.asp. Retrieved 2010-10-04. 
  30. "Showroom - Great Wall Motors". Gwm.com.cn. http://www.gwm.com.cn/en/havalm2.asp. Retrieved 2010-10-04. 
  31. "Showroom - Great Wall Motors". Gwm.com.cn. http://www.gwm.com.cn/en/hover.asp. Retrieved 2010-10-04. 
  32. "Showroom - Great Wall Motors". Gwm.com.cn. http://www.gwm.com.cn/en/deer.asp. Retrieved 2010-10-04. 
  33. "Showroom - Great Wall Motors". Gwm.com.cn. http://www.gwm.com.cn/en/wingle.asp. Retrieved 2010-10-04. 
  34. "Showroom - Great Wall Motors". Gwm.com.cn. http://www.gwm.com.cn/en/wingle5.asp. Retrieved 2010-10-04. 
  35. "Showroom - Great Wall Motors". Gwm.com.cn. http://www.gwm.com.cn/en/coolbear.asp. Retrieved 2010-10-04. 
  36. "Showroom - Great Wall Motors". Gwm.com.cn. http://www.gwm.com.cn/en/florid.asp. Retrieved 2010-10-04. 
  37. "Showroom - Great Wall Motors". Gwm.com.cn. http://www.gwm.com.cn/en/havalm1.asp. Retrieved 2010-10-04. 
  38. "Showroom - Great Wall Motors". Gwm.com.cn. http://www.gwm.com.cn/en/voleexc10.asp. Retrieved 2010-10-04. 
  39. http://www.chinadaily.com.cn/bizchina/09gzautoexpo/2009-11/25/content_9050939.htm
  40. "Showroom - Great Wall Motors". Gwm.com.cn. http://www.gwm.com.cn/en/cowry.asp. Retrieved 2010-10-04. 
  41. "Showroom - Great Wall Motors". Gwm.com.cn. http://www.gwm.com.cn/en/voleexc30.asp. Retrieved 2010-10-04. 

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