Sergio Pininfarina
Sergio Pininfarina (born Sergio Farina on 8 September, 1926 in Turin, Italy) is a renowned automobile designer, like his father Battista Pininfarina. After joining his father at Carrozzeria Pininfarina, he quickly became integral to the company, and during his career oversaw many of the designs (particularly Ferraris) for which the company is famous. In 1961 his family surname was changed from Farina to Pininfarina, to match that of the company, by decree of the Italian president.
After his father's death in 1966, Sergio became chairman of the company. In October 2005 he was named Senator for Life of the Italian Republic by Carlo Azeglio Ciampi (together with Giorgio Napolitano). In 2006 Sergio was named Honorary Chairman at Pininfarina, with his son Andrea succeeding him as Chairman and CEO.
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