Dodge Deora | |
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Dodge | |
aka | |
Introduction | 1964 |
Class:concept/custom show car | |
Body Style | Pick-Up Truck |
Length | |
Width | |
Height | |
Wheelbase | |
Weight | |
Transmission | |
Engine | 225 ci straight 6 "slant 6" mopar |
Power | 145 hp @ 4000 rpm |
Similar | |
Designer: original idea by Harry bradley ,designed by the alexander brothers |
The Dodge Deora is an iconic 1967 custom truck based on the Dodge A110. It was made for Dodge for the 1967 Detroit Autorama. At the show, the Deora won over 9 rewards.
In 2000, Mattel, founder of the Hot Wheels series, released the Deora II, a more modern and sportier rendition of the Deora, playing a fundamental role in the series. In 2018, a full scale model was built by Foose Technologies in collaboration with Dodge. Still, another generation followed this.
In 2022, Zenvo Automotive released the Dodge Deora III, a futuristic and sportier version of the original Deora. The design is intricate, and the driving controls are fully folded into the floor, allowing autonomous driving.
See Autopedia's comprehensive Dodge Deora Review.
Photos[]
Deora III[]
Image Credit: Zenvo Automotive
Deora II[]
Image Credit: 2018 SEMA Show
Deora[]
Image Credit: Detroit Autorama
Generations[]
There are 3 generations of the Deora.
Current Generation (2022-Present)[]
In preparation of the 55th anniversary of the original Dodge Deora’s release, Zenvo Automotive is planning a full-scale futuristic version of the Deora with the notable changes being the wooden floor, autonomous driving, the upper hatch of the windshield opening for access, and as well as the steering wheel being fully folded into the floor. The chairs will also be luxurious, being shaped in hollow circular chairs, comparable to similarly designed chairs with legs. In addition, having a more futuristic body chassis based on the original Deora, it reuses the concept design of including 2 surfboards to go alongside the rear view.
Second Generation (2018)[]
The second generation Deora, known as the Deora II, is the iconic Hot Wheels car reincarnated into a real car. The Deora II is built by Foose Design and officially licensed by Dodge. The car was built for Hot Wheels’ 35th anniversary. Featuring a turbocharged Cadillac Northstar engine, the supertruck, once again, sports 2 surfboards at the hard tonneau.
First Generation (1967)[]
TBA
Unique Attributes[]
The name Deora came from a naming contest run by AMT model cars. Harry Bradley had proposed to call it XTAB (standing for eXperimental Truck Alexander Brothers). The winning entry was from a 13-year-old boy. The idea for the name "Deora" came from taking the "b" out of Debora, his girlfriend at the time, although many people assume that it came from and is a technically incorrect version of the Spanish word for “golden”.
Criticisms[]
Chrysler liked the resulting truck so well that they leased it for two years to display with their other factory concept cars. It was then put into storage after being sold to Al Davis. His son took the Deora out of storage in 1998 and Harry Bradley was asked to help restore it. The finished restoration took part in the 50th-anniversary Detroit Autorama in 2002 as part of a special display of classic Alexander brothers customs.
Worldwide[]
In 2009 the Deora was put up for auction in California and was sold for $324,500 (equivalent to $410,000 in 2021). It was described as featuring a 101 bhp (75 kW; 102 PS) 6-cylinder 170 cu in (2,800 cc) engine.
Design quirks and oddities[]
The Deora is based on the compact Dodge A100 pickup. The back hatch of a 1960 Ford station wagon served as the windshield. It was chopped, sectioned, and channelled to create the fully functional, futuristic-looking pickup. The slant six engine and 3-speed manual transmission were moved rearward 15 inches, out of the cab and into the bed and covered by the hard tonneau. Entry into the gold-painted custom is achieved by lifting up the windshield, swivelling the lower gate and entering through the front.
Awards[]
The Deora won nine awards including the Ridler award.
See also[]