Autopedia
Register
Advertisement
196820Dodge20Deora20Concept20Car20Side20BW
Dodge Deora
Dodge
aka
Introduction 1964
Class:concept/custom show car
Body Style Pick-Up Truck
Length
Width
Height
Wheelbase
Weight
Transmission
Engine 225 ci straight 6 "slant 6" mopar
Power 145 hp @ 4000 rpm
Similar
Designer: original idea by Harry bradley ,designed by the alexander brothers

The Dodge Deora is an iconic 1967 custom truck based on the Dodge A110. It was made for Dodge for the 1967 Detroit Autorama. At the show, the Deora won over 9 rewards.

In 2000, Mattel, founder of the Hot Wheels series, released the Deora II, a more modern and sportier rendition of the Deora, playing a fundamental role in the series. In 2018, a full scale model was built by Foose Technologies in collaboration with Dodge. Still, another generation followed this.

In 2022, Zenvo Automotive released the Dodge Deora III, a futuristic and sportier version of the original Deora. The design is intricate, and the driving controls are fully folded into the floor, allowing autonomous driving.

See Autopedia's comprehensive Dodge Deora Review.

Photos[]

Deora III[]

Image Credit: Zenvo Automotive

Deora II[]

Image Credit: 2018 SEMA Show

Deora[]

Image Credit: Detroit Autorama

Generations[]

There are 3 generations of the Deora.

Current Generation (2022-Present)[]

In preparation of the 55th anniversary of the original Dodge Deora’s release, Zenvo Automotive is planning a full-scale futuristic version of the Deora with the notable changes being the wooden floor, autonomous driving, the upper hatch of the windshield opening for access, and as well as the steering wheel being fully folded into the floor. The chairs will also be luxurious, being shaped in hollow circular chairs, comparable to similarly designed chairs with legs. In addition, having a more futuristic body chassis based on the original Deora, it reuses the concept design of including 2 surfboards to go alongside the rear view.

Second Generation (2018)[]

The second generation Deora, known as the Deora II, is the iconic Hot Wheels car reincarnated into a real car. The Deora II is built by Foose Design and officially licensed by Dodge. The car was built for Hot Wheels’ 35th anniversary. Featuring a turbocharged Cadillac Northstar engine, the supertruck, once again, sports 2 surfboards at the hard tonneau.

First Generation (1967)[]

TBA

Unique Attributes[]

The name Deora came from a naming contest run by AMT model cars. Harry Bradley had proposed to call it XTAB (standing for eXperimental Truck Alexander Brothers). The winning entry was from a 13-year-old boy. The idea for the name "Deora" came from taking the "b" out of Debora, his girlfriend at the time, although many people assume that it came from and is a technically incorrect version of the Spanish word for “golden”.

Criticisms[]

Chrysler liked the resulting truck so well that they leased it for two years to display with their other factory concept cars. It was then put into storage after being sold to Al Davis. His son took the Deora out of storage in 1998 and Harry Bradley was asked to help restore it. The finished restoration took part in the 50th-anniversary Detroit Autorama in 2002 as part of a special display of classic Alexander brothers customs.

Worldwide[]

In 2009 the Deora was put up for auction in California and was sold for $324,500 (equivalent to $410,000 in 2021). It was described as featuring a 101 bhp (75 kW; 102 PS) 6-cylinder 170 cu in (2,800 cc) engine.

Design quirks and oddities[]

The Deora is based on the compact Dodge A100 pickup. The back hatch of a 1960 Ford station wagon served as the windshield. It was chopped, sectioned, and channelled to create the fully functional, futuristic-looking pickup. The slant six engine and 3-speed manual transmission were moved rearward 15 inches, out of the cab and into the bed and covered by the hard tonneau. Entry into the gold-painted custom is achieved by lifting up the windshield, swivelling the lower gate and entering through the front.

Awards[]

The Deora won nine awards including the Ridler award.

See also[]

08Challenger 009Template
DODGE

The Fiat Group


Abarth | Alfa Romeo | Autobianchi | Fiat | Lancia | Innocenti | Maserati | Iveco | Chrysler | Dodge | Ram | Jeep


Current

Cars: Challenger · Charger · Charger Daytona · Charger Super Bee · Trazo C1.8 (South American market) · Avenger (JS) · Dart (2013)

Vans/SUVs: Journey · Caravan/Grand Caravan · Durango

SRT: Caliber SRT4 · Challenger SRT8 · Charger SRT8 · Magnum SRT8 · Viper SRT10

Historic

Cars: 024 · 330 · 400 · 600 · 880 · Aries · Aspen · Avenger · Challenger · Charger (B-body) · Charger (L-body) · Colt · Conquest · Coronet · Custom 880 · Dart · Daytona · Demon · Diplomat · Dynasty · Intrepid · La Femme · Lancer · Matador · Mirada · Monaco · Neon · Omni · Polara · Shadow · Sierra · Spirit · SRT-4 · SRT-10 · St. Regis · Stealth · Stratus · Super Bee · Custom Royal Regal Lancer · Mayfair · Phoenix · Regent · Viscount · Magnum (B-body) · Caliber · Nitro · Magnum · Viper

Vans/SUVs: Dakota · Mini Ram Van · Raider · Ramcharger · Ram Van · Ram Wagon · Sportsman · Town Panel · Town Wagon · Tradesman · Sprinter · Mini Ram Van · Durango Hybrid

Trucks: 50 Series · A100 · B Series · C Series · D Series · Power Wagon · Rampage · Ram 50 · W150 · W200

Military

WC-54 ·

Racing

Charger NASCAR · Avenger NASCAR · Intrepid NASCAR · Challenger NASCAR

Concept Vehicles

Avenger · Aviat · Caravan DBX · Challenger · Charger II · Charger III · Charger (1964) · Charger R/T · Circuit EV · Copperhead · Dakota V8 Sport · Daroo · Daroo II · Daytona RT · Demon · Deora · Diamante Challenger · Durango Dude · Firearrow · Firearrow II · Firearrow III · Flitewing · Granada · Hornet · Intrepid · Intrepid ESX · Intrepid ESX II · Intrepid ESX III · Kahuna · LRT · M4S · M80 · MAXXcab · Mirada Turbine · Neon · Polycar · Powerbox · Powerwagon · Rampage · Razor · Sidewinder · Sling Shot · Street Van · Super 8 Hemi · TEVan · Tomahawk · T-Rex · Venom · Viper Defender · Viper RT/10 · ZEO Concept · EV Prototype · Challenger SRT10 Concept · Ram TRXtreme Concept · Ram Sportsman Concept · Ram R/T Concept · Ram Mopar Street Concept · Challenger Blacktop Concept · Challenger 1320 Concept · Ram Bianco Concept · Ram BFT Concept · Ram PowerWagon Concept · Ram Runner Concept · Charger Redline Concept


Fratzog · Mopar · HEMI · SRT · List of Dodge vehicles


John Francis Dodge and Horace Elgin Dodge Corporate website A division of Fiat S.p.A


External Links[]

Advertisement