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In the late 1980s, Mazda diversified in the Japan market with the launch of three new marques. The company created Autozam, Eunos, and Efini, in addition to the Mazda and Ford brands already marketed there. This experiment was ended in the mid-1990s.
The Autozam marque specialized in small cars and keicars with many models being rebadged Suzukis. This is the only Mazda marque to survive the 1990s - many of the vehicles are still sold with the "AZ" prefix.
Like Eunos, Mazda continues to run dealerships with the Mazda Autozam name. These specialize in small vehicles, though all are part of the regular Mazda lineup and use the Mazda name now.
The following vehicles were part of the Autozam brand. Those that were rebadged versions are noted in parentheses.
- 1990-1994 Autozam Carol keicar (Suzuki Alto)
- 1990-1994 Autozam Revue subcompact car
- 1990-1994 Autozam Scrum mini MPV
- 1991-1994 Autozam AZ-3 coupé (Mazda MX-3)
- 1992-1993 Autozam Clef sedan
- 1992-1994 Autozam AZ-1 mid-engine sports car
- 1994-2003 Mazda AZ-Wagon station wagon (Suzuki Wagon R)
- 1995-1997 Mazda AZ-3 coupé (Mazda MX-3)
- 1998-2003 Mazda AZ-Offroad mini SUV (Suzuki Jimny)